Custom Website & Conversion System
Case Study10th PlanetBurbankDigitalTrainingExperience
A custom martial-arts website and branded conversion system designed to make program discovery, first-class selection, and gym follow-through more direct for new students and parents.
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Services
Role
Timeline
Platform
The Challenge
A first-class decision was harder than it needed to be.
The prior site covered gym basics, but its visual hierarchy, program discovery, and general sign-up path did not give beginners and parents a focused route toward a suitable first class.
First Impression
A more deliberate public presence needed to reflect the gym’s training culture.
Program Discovery
Programs, schedules, and visitor paths needed clearer organization.
Conversion Clarity
A general sign-up path needed a more useful first-class next step.
Experience Strategy
A training journey designed to produce a clear first-class next step.
The public journey moves from discovery and program exploration through guided intake, eligible class matching, reservation, and a structured staff handoff.
Prospect Experience
A clearer path from first impression to a suitable first class.
Gym Experience
A more structured handoff for reviewing trial activity and follow-through.
Visual Experience
A training identity built for energy, clarity, and commitment.
The current visual system combines the approved logo, athletic display typography, red-and-black atmosphere, custom graphic assets, and readable public interfaces.
Custom Brand System
Current logo, color, typography, and graphic direction working as one public identity.
Custom UI
Interface treatments designed for a martial-arts training context rather than a generic template.
Responsive Website Experience
One training identity, carefully adapted for every decision point.
Desktop, mobile, program, and kids experiences preserve the gym’s visual system while keeping core actions and training paths easy to recognize.
Responsive Hierarchy
Core actions remain clear across screen sizes.
Program Recognition
Adult, kids, and training paths are easy to identify.
Program + Schedule Clarity
Programs and class times organized for confident first-class planning.
Custom program cards, audience context, and a readable schedule organize the information a prospective student needs before taking action.
Program Paths
Custom visual cards distinguish the gym’s training options.
Schedule Clarity
Weekly class timing is presented in a readable hierarchy.
Next Action
Visitors can move from discovery into the guided Free Trial flow.
Guided Free Trial Intake
A guided first-class intake designed to capture the right context.
The custom intake moves through trainee context, training interest, availability, matching, and class recommendation before a visitor chooses an eligible first class.
Relevant Intake
Questions focus on class fit instead of an unfocused inquiry.
Age-Aware Paths
The experience can distinguish adult, teen, and kids training contexts.
Clear Next Step
Eligible class options give the visitor an understandable action.
Protected Operations Layer
Public conversion connected to a protected staff-workspace prototype.
The custom staff workspace supports operational visibility and approved team access without replacing the gym’s existing membership and lead-management platform.
Protected Access
Staff-only views remain separate from the public website.
Existing System of Record
The gym’s current membership and lead-management platform remains authoritative.
Prototype Data
Dashboard values shown are interface evidence, not launch performance reporting.
Launch-Ready Ecosystem
One connected digital training experience—from first visit to gym follow-through.
The implemented system combines the public website, guided trial intake, protected operations prototype, and a future custom storefront with Wix checkout handoff.
Pre-Launch Build
The branded website, intake flow, and operational prototype are implemented.
Analytics Next
Verified reporting will be added after the first complete 28-day measurement window.
Wix Commerce Handoff
The custom storefront keeps product discovery on the branded site while Wix handles checkout and payment.
DEEP / CONTEXT
10th Planet Burbank Digital Training Experience: project context and artifacts.
A custom martial-arts website and branded conversion system designed to make program discovery, first-class selection, and gym follow-through more direct for new students and parents.
Context and objective
The prior site covered gym basics, but its visual hierarchy, program discovery, and general sign-up path did not give beginners and parents a focused route toward a suitable first class.
Approach and key decisions
The public journey moves from discovery and program exploration through guided intake, eligible class matching, reservation, and a structured staff handoff.
Outcome
The implemented system combines the public website, guided trial intake, protected operations prototype, and a future custom storefront with Wix checkout handoff.
Services and artifacts
- Custom Web Design
- Brand & Graphic System
- Conversion Architecture
- Full-Stack Development
- The Challenge
- Experience Strategy
- Visual Experience
- Responsive Website Experience
- Program + Schedule Clarity
- Guided Free Trial Intake
- Protected Operations Layer
- Launch-Ready Ecosystem
Need a website that feels as considered as the business behind it?
Let’s build the brand, interface, and practical systems that make the next action clear.